Company Profile

Gerbera Breeding LTD. located in Israel's heart of Gerbera flower production for export for the European & US markets. The growing conditions of this area are those typical of the Mediterranean climate.
The temperatures, humidity, radiation, day length, soils, water quality and diseases differ highly from Holland’s climate conditions where most of the new Gerbera varieties are bred and produced.

The characteristics of the Gerbera varieties bred by Dr. Yoseph Shoub of Gerbera Breeding (LTD) Israel, which are the result of more than 40 years of experience in growing, research, teaching, instruction, consulting, and of course breeding and selection, make them especially suitable for growth as cut flowers around the world, and especially in the so called "Subtropical climate" and "Mediterranean Climate". These climatic zones pass  through Israel, Italy, Spain, Portugal, Morocco, Colombia, California, Japan, South Africa and Australia. Although the varieties are best suited to these conditions, they do very well in other climates as well.

Dr. Yoseph Shoub, Gerbera Breeder


B.Sc., the Hebrew University of Jerusalem, Faculty of Agriculture Rehovot, Israel


M.Sc., the Hebrew University of Jerusalem, Faculty of Agriculture Rehovot, Israel

(Studies on the Morphology and the Physiology of Iris var. Wedgwood under Israeli growing conditions). Supervisor Prof. A. Halevy


Ph.D., the Hebrew University of Jerusalem, Faculty of Agriculture Rehovot, Israel.

(Studies on the Physiology of Flowering of  Ornithogalum arabicum L.). Supervisor Prof. A. Halevy


Lecturer in Floriculture, the Hebrew University of Jerusalem, Faculty Agriculture, Rehovot, Israel.


Sabbatical-Leave in Michigan State University, USA.

(Growth and Development of the shoot, roots and the Central Bulblet of Tulipa gesneriana L. During standard Forcing). (Hyacinthus orientalis L. - Stem distortion)   


A. Laurie Award of the American Society for Horticultural Science.


Editor of ‘Greenhouse and Flowers’ publication of the Israeli Flowers Growers Association. 


 ‘Agritech 86’ Award of the Israeli Ministry of Agriculture


Commendation awarded by the Professional-Committee of the Israeli Gerbera Growers for many years of valuable contribution.


Gerbera growing, experimenting, consulting and publishing on Gerbera, Irrigation & Salinity.


Gerbera Breeding. Dozens of Gerbera varieties protected by PBR law.